About H

H is a boutique consulting firm that helps small businesses gain real productivity by utilizing AI — focusing on practical workflows and measurable results, not hype.

Jolie Ni — Founder

H was founded by Jolie Ni, a software developer who spent three years at Square building products for small businesses. That experience offered a close look at how small businesses operate and how much burden owners and teams carry every day.

Seeing those challenges up close is what led Jolie to start H: a boutique consulting firm focused on helping small businesses gain real productivity by utilizing AI. Instead of chasing trends, H focuses on concrete use cases that save time, reduce manual work, and improve the way teams operate.

Today, H partners with small business owners and leaders who are curious about AI but want clear, practical guidance and results they can measure — from opportunity mapping and pilot design to hands-on training and adoption.